5 Ways to Help Make Your Content More Engaging

Are you a Business Blogger?  Are you having trouble generating “interesting” content on a regular basis like everyone says its soooooo easy to do?  Well rest assured that you are not alone my friend.  Most business content generators feel this way at one time or another.  It’s not an excuse though, if you want to succeed at Inbound Marketing and content generation [...]


5 Ways to Help Make Your Content More Engaging

Social Media Success in Less Than 1 Hour a Day!

What if I could tell you that you could be successful in your social media efforts in less than 1 hour per day?  Does this sound too good to be true?  Well it’s not, in fact, if you follow these simple steps, you too can find yourself a social media success in less than 1 hour per day!  Better yet, you can follow this simple formula no matter how many followers you have, no matter how new you are to social media and you will still be a successful social media manager. [...]

Social Media Success in Less Than 1 Hour a Day!

In Defense of Google and The Panda Penguin Updates

Please do not get me wrong…I am just as frustrated as the rest of you with Google and their Panda and Penguin updates, their “Holier than Thou“ attitude when it comes to SEO for small business and the SEO industry as a whole.  But can we blame them?  Honestly?

So in defense of Google [...]



In Defense of Google and The Panda Penguin Updates

Start Inbound Marketing TODAY – Top Ten Reasons Why

I have been working in internet marketing now for a little over 10 years.  Boy has the landscape on the internet changed in such a short period of time!  Personally, that’s one of the things I absolutely LOVE about this industry. [...]

Start Inbound Marketing TODAY – Top Ten Reasons Why

How to get more Retweets For Your Business

Whether you are marketing on Twitter, gathering leads directly from Twitter or just having fun with your friends and family… everyone wants to learn How to get more Retweets.  Having your Tweet Retweeted screams to the world…[...]

How to get more Retweets For Your Business

How to Become a Successful Business Blogger

Business blogging is the cornerstone of any successful Inbound Marketing campaign. Let’s face it, if you cannot convey your message to the masses in a clear, clean and concise voice, in a well formatted and structured article, then you will fail as a business blogger and a content marketer. [...]


How to Become a Successful Business Blogger

How to Build an Inbound Marketing Company Culture

In any business, people fall into “ruts”. This is especially true if senior management has allowed this or worse, demonstrated it by example. One of the more common ruts people fall into, more often in larger companies but still possible in a small businesses, is the old cliché “That’s not my job!”[...]



How to Build an Inbound Marketing Company Culture

Inbound Marketing and Lead Nurturing for Beginners

If you are small business owner, marketing and/or sales manager or just a sales person who is looking for something better, you are in the right place!  You’ve noticed it right?  The traditional marketing leads are slowly but surely falling off and drying up.  The phone does not ring all by itself anymore because no one uses the yellow pages.  That money you spend on TV, Radio and Newspaper ads also seems to be less and less economical by the minute.  It’s costing your more and you’re getting less every single day.  So now what? Read more at...

Inbound Marketing and Lead Nurturing for Beginners

Why Inbound Marketing is a MUST for Your Business

Inbound Marketing is the practice of generating useful, informative content and then strategically sharing that content in a way that positions it in front of people who are actually searching for your product or services.  It completely replaces the need for “interruption marketing” tactics like TV commercials, radio, print ads and cold calling or email spamming.  If done correctly, this “new” marketing strategy can dramatically increase your conversion rate, customer retention and satisfaction.  And the best part?  You are not tethered to Google Adwords for the rest of your life! Read more...

Why Inbound Marketing is a MUST for Your Business

Landing Page Optimization Best Practices

So now you are starting to get some decent traffic to your site or you have taken the plunge with Google Adwords, but, as fate would have it, none of these new visitors you have invested your time, energy, effort or capital in are converting into leads or customers. Why not? You have a great looking website, you invested in Adwords spend to drive traffic, what is going on? Great question…I’m so glad you asked. This article is going to discuss “Landing Page Optimization” for more (or better) conversions into leads or sales. Believe it or not, conversion optimization is a BIG DEAL out there in ecommerce land. There are hundreds (if not thousands) of companies out there that have built very successful business models just helping other ....[read more]

Landing Page Optimization Best Practices

The Evolution of PPC

In 2013, more than half the staff in the average office will have heard of PPC, or pay-per-click, even if they don’t quite know what it is – but not long ago, only those who worked in digital marketing knew anything about it. Following the exponential growth of the digital marketing industry over the last decade, pay-per-click advertising is no longer a niche marketing medium. As we have moved towards a digital economy, few stragglers remain. Nearly all large, medium-sized and indeed many small companies, either having led the way or dragged kicking and screaming, have moved with the times....

The Evolution of PPC

Conversion Optimization Part 2 – Website Visitors into Customers

Aligning Your Website With Your Business Goals

Turning Website Visitors into Customers!

In Conversion Optimization Part 1 – Website Visitors Into Customers – We covered “Building Trust” with your website. In this article, we’re going to cover how to align your website with your business goals.

Conversion Optimization Part 2 – Website Visitors into Customers

Conversion Optimization Part 1 – Website Visitors Into Customers

That’s the real question isn’t it? What good is a website or even traffic to your website if once they get there they don’t buy something or at a minimum, request more information from you about the product or service you offer (otherwise known as a “conversion”). As a small business, there is nothing as important...

Conversion Optimization Part 1 – Website Visitors Into Customers

Defining Affordable SEO Services for Small Business

As a small business owner, the term affordable in any marketing piece always makes me either laugh a little or cringe. Depending on the piece, I can almost tell instantly whether or not I can afford to participate or not. When it comes to SEO (Search Engine Optimization) though, the term is not always so transparent. ...

Defining Affordable SEO Services for Small Business